B. Hardy Interview and Download Link for Shutuuup! Mixtape:

B. Hardy Interview on “Shutuuup the Mixtape” November 2009
Busy, Busy, Busy. That’s what B.Hardy is right now. If you don’t know him by now then now you know. He’s that guy behind that one “Shutuuup” song you are starting to hear in the club more and more everytime you walk in. I caught up with the up and coming sensation and chopped it up for a little while before he had to go one the move again as he prepares to release his main project “Burn After Listening” and his new “mini mixtape” Shutuuup! Click here or the pic above for the Shutuuup tape and leave feedback below so you can tell us that this kid from Oakcliff is most definitely going to be a big deal around these parts.

Red X: So describe your style and what makes you different from other acts in Dallas?

B.Hardy: I guess my style is really just based on versatility. I consider my self a true lyricist so I feel like I can do anything. I’m pretty much the mutt bastard of all my various influences. I’m a wordplay guy. The double entendre is my best friend.
Red X: I noticed that in a few tracks I heard. “Pressure” and “Work Ethic” are my personal faves. It seems to be a lost art out here. Who are your influences?

B.Hardy: Thanks. It kinda is. Lyricism just kinda got buried beneath all the “swag”. Well…There’s Biggie, Pac, Eminem, some Jay-Z, some Common/Kanye/Lupe, some Bun B, some Bone Thugs N Harmony. Prolly some TI and some Wayne in there too. Told ya. I’m a mutt.

Red X: Not too many people would cite Lupe around here. They dismissed him after “Kick, Push” cause its about skateboarding.

B.Hardy: It happens. People like to pigeon-hole folks. Dude is dope tho. One of, if not the best storytellers out there.

Red X: True indeed. What about locally? Who do you listen to around here?

B.Hardy: I listen to everybody. It’s fun to watch my city develop its sound. And yes, “everybody” is all inclusive. Even if I do just give it a once-over

Red X: This may seem random but this is for out of towners…what’s the best food spot out in the D?

B.Hardy: Depends on what you’re lookin for. I’m from Oak Cliff so I know this side pretty well. You want a burger? Go to Wingfields. You want chicken? Rudy’s. Soul food? South Dallas Cafe. Any of which will leave you with great fulfillment…and the itis. LOL

Red X: I’m a Sweet Georgia Brown fan myself bro

B.Hardy: That line. Ugh…Niggas be lined up halfway down Ledbetter on Sundays for that joint.

Red X: They have one in Fort Worth too. It didn’t catch on so it closed down but I use to make the drive just for the yams

B.Hardy: Oh word? Niggas… LMAO. We’ve reached a new level of randomness by the way

Red X: Is there a award for that? So back to the music…

B.Hardy: Its cool. What else ya got?

Red X: What projects you got coming up?

B.Hardy: Well to build on the success of “Shutuuup,” I’ve released a mini-mixtape-a sampler of sorts-to proliferate the record’s buzz titled . Then I got the full project, “Burn After Listening,” droppin in December. Merry Christmas lol

Red X: Why Christmas?…why not now?

B.Hardy: Its not complete yet. Got a few more records to do. It kinda got delayed when a certain phone service provider emptied a bunch of songs I had written out of my phone. It’ll actually be out before Christmas tho. We’ll be promoting it like an album

Red X: Now I notice with a lot of local acts they get nonstop radio play for a month and they are almost never heard from again. How we gonna keep the Hardy train going?

B.Hardy: A lot of people get comfortable too. Or they burn bridges. Or they just don’t have anything else. I’m prepared to capitalize. I got follow-up singles, a strong body of work, and generally good, undeniable music. And I work hard as hell. I don’t believe in complacency

Red X: Let’s put our readers up on your catalog

B.Hardy: Ok. Well I’ve released 5 mixtapes. All since 2007. All a part of the Throwaway Rhymes series. “Burn After Listening”will be the 6th. I normally drop twice a year

Red X: So we notice that Dallas has problems supporting their own. Outside of D.O.C. no Dallas artist has had platinum success. Any reason that you know? We give u the hard hitting questions here!

B.Hardy: I don’t know. Maybe they don’t trust us. Maybe they think we’ll become successful and leave. I’ve always wondered that. There’s enough of a demographic for urban music here to at least go gold just from DFW alone. For whatever reason, there’s no support.That always perplexed me. And now? In this market? Forget about it.

Red X: Anybody you want to work with locally and nationally?

B.Hardy: Locally I’d say Money Waters most definitely. That dude’s been killin it quietly for a minute. Tum Tum, Ray Paul, Young Black to name a few. As far as nationally, I’d say just take my influences list then add Drake, Cudi, J. Cole and Outkast.

Red X: thats a diverse list…What else do you do besides rap?

B.Hardy: Aside from getting the business model and plan for my label together, and comin up with my marketing plan and such, I dabble in production.

Red X: really? so B.Hardy banging out the beats pretty soon?

B.Hardy: kinda already have. I do a lot of co-producing because I know how I want things to sound a lot of the time, but I can’t quite get em to sound that way. My name pops up in a lot of the production credits tho. Soon enough, I’ll be able to carry myself in that regard. I gotta make myself a hit first.

Red X: So you wanna go major or grind independently?

B.Hardy: I used to definitely wanna go major for the bigger promo budgets, features, videos, etc. But now? I don’t even know. People are gettin extra shitty situations and the playing field is so level that, with a good planning and a little financing, you can almost do the same numbers indie.

Red X: Being that you the are definitely on the come up what was the hardest thing to do to establish yourself

B.Hardy: The hardest thing to do establish myself was really expanding my demographic. I’m a hip hop type dude, so for the longest the majority of my fans were older than me so I had to start make sure I was relatable to the younger crowd as well. Also Honestly? Get people to listen at all. Let me elaborate.

B.Hardy: These days, there’s so many fuckin people doin it (and poorly at that), that most people don’t even wanna hear no new shit. They get inundated with a bunch of bad music to the point where they’re jaded. There’s too much competition for ears, so a lot of people end up slippin through the cracks. Sometimes on the positive side. Sometimes the negative. So the hardest thing fo me was to get people to listen. I’ve always felt that my music is undeniable. Muhfuckas just gotta hear it. Haven’t been wrong thus far…

Red X: How did you do that

B.Hardy: Had to pull that old industry standy, “catchiness” out the bag of tricks. I.e. “Shutuuup!”

Red X: Hey It’s proven to work or not work. In your favor you seem to be winning

B.Hardy: You just have to watch how you toe that line between catchy and…annoying. Thin line it is, indeed. I just had to make sure the verse was stupid dope, cuz I knew I could get away with murder once we had that hook.

Red X: Smart for you to notice that…

B.Hardy : I like to consider myself a pretty smart guy. I just have issues with the establishment. If you notice, my verse is actually 21 bars on that joint. I prefer to be “Commercially Irresponsible”

Red X: How do you feel about the new talent coming out nationally…in particular Drake?

B.Hardy: That’s a talented dude, that Drake. He’s gonna be huge. He’s dope to me. This new wave of artists is really important. You gotta realize that the vast majority of the artists carryin the game right now are over 30. We got some young dudes prepared to take the torch. Cudi jams too. Wanna hear that Wale joint. The new school is graduating.

Red X: when do you think you will be at that level of success where you are happy?

B.Hardy: G.O.A.T. status homie. I wanna leave a legacy. Influence people. Take care of my family. Have that generational wealth so my kids and their kids will have more opportunities than I had. Then I’ll be happy.

Red X: Final Question: Where do you want to see Hip Hop as a whole and Dallas Hip Hop in 10 yrs?

B.Hardy: I just wanna see hip hop manage to stay fresh. By then there should be some solution for this dying music industry to sell records and make money again. As far as Dallas goes, we should be well established at that point. Should have a variety of different types of hip hop artists by then. Myself bein one of em, of course. Preferably at the forefront.

Red X: take the Jay-z position?

B.Hardy: Yup. If you don’t wanna be on top, why bother tryin to be anywhere. I think my shoulders are big enough.

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